5 Best SEO Analysis Tools For New Bloggers

Unless you’re prepared to jump in the deep end
and spend hundreds of pounds on SEO analysis
tools from big companies like Moz and Majestic,
when you start out you’re going to have to rely
on some cheaper (though not always less
thorough) tools.

1. SEMRush

Your first stop for a clear and concise graphical
representation of your site’s SEO campaign
should be the free report generator over at
SEMRush . The tool delivers an insightful
overview into how your site is performing
through both organic and PPC traffic in location-
based data.
With extra insights such as a keyword phrase
report, Ad overview and backlink overview,
SEMRush is an excellent free tool if you want to
see how you compare against competition.
These tools are available for free but lack the
detail offered in the paid-for plans which start at
about £55.

2. MajesticSEO

With Majestic you’ll find that many of the
standard features are off limits to you as a non-
paying user. But there are still plenty of handy
tools available to you that will give you a good
insight to your site’s progress.
Majestic allows you to keep an eye on your
backlinks and keywords, giving you a little
insight into how your site is performing.
Majestic isn’t quite as user friendly as SEMRush-
and without paying, you are unable to directly
compare your website to others.

3. SEOBook

A free account with SEOBook gives you
access to (and they’ll tell you this a lot) over
£300 worth of software. In reality, this is
probably a good choice for those of you that are
working your SEO campaign with the Firefox
browser, as three of the tools that come with the
free account are Firefox extensions.
The rest of the tools at your disposal are useful
and laid out cleanly and are easy to use. From a
Spider Test tool to a handy “Typo Generator”,
there are a few handy web-based tools for you to
use.

4. Copyscape

Some people don’t realise that duplicate content
can hurt your site. And if someone steals your
content to use on your site, Google’s spiders will
flag this up.
Copyscape is the web-based tool that can help
you avoid, locate and identify anyone that is
copying your content. This can be fairly useful –
and serve as a reminder to regularly update your
web-content, but its practicality is limited.

5. Google Keyword Planner

This is the big daddy of free SEO analytics tools.
Google’s keyword planner is the go-to tool for
those seeking to progress their rankings in the
search engines. After all, who knows their
keyword algorithms better than Google
themselves?
Of course, Google are famously interested in
improving their algorithms to provide the
searcher with well-written content , so we
advise that you use the Google Keyword Planner
with care.

Summary

These are just a handful of the numerous free
tools out there available to the new SEOer, but
they represent some of the most in depth (and
user friendly) options available.
Starting out in SEO can be pretty tough to begin
with, and the right tools will help you along
the right path . But what is most crucial is a
keen understanding of the statistics that the
tools deliver and an intuition on how to use
those stats to your advantage.
Developing an SEO brain doesn’t happen
overnight. And if you need things to happen in
your favour quickly, it is sometimes best to ask
the experts for help. But don’t let that deter you
from learning more about SEO in the long term –
you never know, you could be the expert in the
future.