Microsoft New Mobile Phones Without Nokia Name

Microsoft Corp said it would roll out its Lumia
535 smartphone this month with an
affordable price tag in its key markets, dropping the Nokia name just months after buying the Finnish company's handset business.
Loaded with its latest Windows Phone 8.1
operating system, the Lumia 535 and Lumia 535 dual SIM will be priced at around 110 euros (about $137) before taxes and subsidies,
Microsoft said in a statement. The phone will feature a wide-angle 5 megapixel front-facing camera and a 5-inch qHD display screen, the company said.

Smartphones run on Microsofts' Windows
software, mostly Lumias, captured only 2.7% of the global smartphone market in the second
quarter, down from 3.8 percent the year before, according to research firm Strategy Analytics.

Microsoft completed its $7.2 billion deal to buy
Nokia's handset business in April. Nokia
continues as a networks, mapping and
technology licensing company. It owns
and manages the Nokia brand and only licenses
it to Microsoft.

Microsoft had said in the past it planned to
license the Nokia brand for its lower-end mobilephones for 10 years and to use the name on itssmartphones only for a "limited" time, withoutsaying how long that might be.